Content Vs. Structure - Where is your focus ?

When preparing for any form of communication, be it a speech, presentation, or written piece, two crucial elements come into play: content and structure. While many tend to focus primarily on content, the importance of structure cannot be overstated. This blog explores the balance between these two aspects and how a skilled coach can help you excel in both.

The Content Conundrum: Content is often the first thing people think about when preparing a speech or presentation. It's the "what" of your message - the facts, stories, and information you want to convey. For instance, imagine Max preparing a best man's speech. He might focus on:

• Writing a script from start to finish

• Creating visuals to accompany his words

• Practicing his jokes, even the embarrassing ones

• Selecting anecdotes that highlight his relationship with the groom

While content is undoubtedly important, it's only half of the equation.

The Structural Scaffold: Structure, on the other hand, is about how you deliver your content. It's the framework that supports your message and shapes the audience's experience. In Max's case, considering structure would involve thinking about:

• How the wedding party will experience the speech from start to finish

• The sights, sounds, and feelings of both speaker and audience at different stages

• How key people might experience the speech and what they might tell others afterward

• Ways to shift the audience's emotional state throughout the speech

• Max's own wn emotional journey while delivering the speech

• Resources that could enhance his performance

• His preferred storytelling style (big picture vs. fine detail)

The Power of Balance: A truly effective communication strikes a balance between content and structure. While content provides the substance, structure ensures that the message is delivered in the most impactful way possible. It's like having a beautifully prepared meal served on a well-set table - both elements enhance the overall experience.

How a Coach Can Help: This is where a skilled communication coach becomes invaluable. A coach can help you:

1. Refine your content to ensure it's clear, concise, and compelling

2. Develop a structure that enhances your message and engages your audience

3. Identify and leverage your unique communication strengths

4. Address any weak points in both content and delivery

5. Practice techniques to manage nerves and boost confidence

6. Tailor your approach to different audiences and contexts

Practical Tips for Balancing Content and Structure:

1. Start with an outline: Before diving into content creation, sketch out the structure of your communication.

2. Consider your audience: Think about who you're speaking to and how they might best receive your message.

3. Practice, practice, practice: Rehearse not just your words, but also your delivery, timing, and body language.

4. Seek feedback: Ask trusted colleagues or friends to listen and provide constructive criticism on both content and structure.

5. Be flexible: Be prepared to adjust your structure on the fly if you sense it's not resonating with your audience.

While it's natural to focus on content when preparing a speech or presentation, neglecting structure can significantly impact your effectiveness as a communicator. By giving equal attention to both content and structure, and potentially working with a coach to refine your skills, you can ensure that your message not only informs but also engages and inspires your audience. Remember, it's not just about what you say, but how you say it that makes a lasting impression.